True
Our journey with True
True is a consumer specialist investment and innovation advisory firm managing ~$1bn of assets, investing across the consumer, retail, leisure and technology sectors. True help companies to innovate what they do and how they do it, always reaching for a better way. Since 2011 DRG have provided wide ranging accounting, taxation and advisory support to True and brands within their portfolio.
Q: Will, could you shed light on how your collaboration with DRG began, and what made them the ideal partner for True?
A: Our ties with DRG run deep. Having worked alongside Dan years back at another firm, the rapport and shared values were already in place. As True expanded, we needed a financial partner who understood our ethos and could offer tailored solutions to support our growth journey.
DRG’s reputation for being able to offer strategic guidance and their alignment with our entrepreneurial spirit made them the natural choice. And we knew from the past that they shared a similar work and communication ethic.
Q: Initially, what were the key challenges True encountered, and how did DRG assist in navigating these?
A: Managing the financial intricacies of a growing business, especially in the retail sector, presented significant challenges.
DRG was able to meet us where we were at; their knowledge of the sector was powerfully matched to our needs. Their ability to understand our unique needs and provide practical solutions allowed us to focus on driving growth and innovation.
Q: How did the collaboration evolve as True expanded its operations?
A: DRG has transitioned from handling day-to-day financial tasks to offering strategic insights and advisory services. Whether it was navigating complex transactions or implementing innovative financial solutions, DRG was there every step of the way, contributing to our success.
Q: Will, could you highlight specific instances where DRG’s involvement propelled True’s growth trajectory?
A: DRG’s contributions extend beyond financial management; their strategic insights have been instrumental in our success. Whether it was facilitating complex transactions or identifying innovative solutions, DRG consistently exceeded our expectations, helping us stay ahead in a competitive market.
Q: Looking ahead, how do you envision the collaboration between True and DRG?
A: As True continues to expand its portfolio and explore new avenues, DRG will remain a vital partner in our journey. Their ability to adapt to evolving needs and provide innovative solutions sets them apart.
We foresee deepening our collaboration across various aspects of our business, confident in DRG’s support and expertise.
“They get it, they're doing everything in our best interest because they're so aligned to how we think about things."
Will Pearson | True
“Our collaboration with True is a testament to our expertise and experience in the retail sector”
Daniel Reid | Partner
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